What are some of the first thoughts that come to mind when we hear the terms Hispanic or Latino?
Today's savvy marketers and business professionals understand that there's a whole lot more to the term 'Hispanic' then most people take the time to appreciate.
The Pew Hispanic Center provides us with some great insight into the current make up of Hispanics.
Making an effort to investigate the various cultures and individual differences among Latinos is an integral part of having a broad and balanced perspective into this very important segment.
Don't get me wrong...Hispanics are much more than a 'segment' of the U.S. but rather a powerful, successful, and rapidly growing population.