"When the [census] data comes in, it’s going to be significant. The buying community psychologically is going to go ‘Wow.’ You’re going to see a tremendous shift.” [and] a “significant game changer in our country,” [which] will “signal to the world…that the economic power and force of Hispanics have arrived. Psychologically and practically, I think it’s going to be the biggest game changer in the history of media...” - Don Browne, President of Telemundo Communications Group
For savvy marketers, this comes as no surprise. The Hispanic market is a unique population segment with the potential to impact a variety of industries.
Why wait for census data? The time to connect with Latinos is now.