Many U.S. Hispanics feel culturally connected to both, their U.S. and Latino identities, according to Horowitz Associates’ annual FOCUS: Latino report. The study of U.S. Hispanics’ attitudes towards and viewing of TV, broadband, and alternative platform content and services finds that, when asked to rate on a scale of 1-5 whether they identified themselves as “completely Latino” or “completely American,” 18% of Hispanics identify themselves as “completely American,” 43% as completely Latino, and four in ten (39%) feel they are a mix of both.
Latinos comprise a population segment that's constantly on the move. We live and breathe the dynamics of biculturalism. Here's a link to a post with additional data on bilingual homes.